Two systems for one company

Spotless is the client behind our largest ERP deployment. This is the other half of that engagement: the public site.

They are deliberately different pieces of work. The ERP is where the company's staff, contracts, payroll and supplies live: nobody outside the business ever sees it. This site has one job, and it is a sales job: convince a procurement officer at a bank, an embassy or an NGO that a facility services contract is safe in this company's hands.

What a facility services buyer is actually checking

Not the design. They are checking whether the company is real, how long it has been doing this, how many people it can put on a site tomorrow, and whether anyone like them has used it before.

So the site leads with the things that answer those questions:

• The figures, animated into view rather than buried in prose: 62+ clients, 300+ current employees, 15+ years. For a contract that depends on staffing a site reliably, headcount is the pitch.
• Four service lines, each given its own section rather than compressed into a paragraph: site cleaning, security personnel, training and consultancy, and property management with materials supply.
• The client list by type: corporations, NGOs and embassies. In this market, who already trusts you is the strongest thing you can say.
• Named leadership and team, with roles and responsibilities. A buyer signing a multi-site contract wants to know who is accountable.

The structure

Seven pages, each with a job: home, about, services, news, testimonials, FAQ and contact.

The FAQ is the section most facility services sites skip and the one that does the most work here. It is grouped (general company questions, then service-related ones), and it answers the awkward, practical things a buyer would otherwise have to phone about: whether small and large contracts are both handled, whether packages can be tailored, how multi-site work is scaled and managed.

News and testimonials exist because a services company's credibility decays if its site looks abandoned. Both are content the company keeps current.

Why it looks the way it does

A corporate blue over photography of the Addis skyline, a serif wordmark, and a lot of air. That is a deliberate distance from the ERP's dense operational interface: the same client, two audiences, and no reason the software their staff use all day should look like the page a buyer sees once before signing.